Microsoft Xbox Is Winning The Living Room War. Here’s Why.

http://www.forbes.com/sites/davidewalt/2012/06/04/microsoft-xbox-is-winning-the-living-room-war-heres-why/

This is Kinect Sesame Street TV, a fully interactive version of the award-winning educational program that goes on sale exclusively for Microsoft’s Xbox game console in September. The Xbox’s Kinect accessory comes with cameras and microphones and can see and hear the kids as they watch and play. “Kids generally learn through play, and this is an opportunity to get them off the couch and involved,” says Terry Fitzpatrick, chief content and distribution officer for Sesame Workshop, which has produced Sesame Street since 1969. “Microsoft recognized the value of it immediately.”

Parents can buy the disc wherever videogames are sold, except to Microsoft this is not a videogame—it’s a TV show you can play. Also on the disc is a version of “Elmo’s World” that films you with the Kinect camera and puts you on-screen with Elmo in real time. It’s fun for kids, but this is a serious salvo in the fight with SonyAppleGoogle and a dozen other players to control your family television. “The living room is very important,” says Microsoft CEOSteve Ballmer in our interview in a conference room just outside his Redmond, Wash. office. Ballmer, in regulation button-down and khakis, spent 30 minutes just on the future of the Xbox. “It’s a place where there’s a high volume of consumption of digital goods and services. So Xbox is very important.”

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