Facebook Is Ignoring The ‘Greatest Internet Landgrab In History’ – Forbes

Facebook Is Ignoring The ‘Greatest Internet Landgrab In History’ – Forbes.

This week, Google is spending $18.7 million to snatch up territory in “the greatest Internet landgrab” in history. Facebook, meanwhile, is spending $0.
Internet-naming czar Icann decided that there’s not enough digital land to be had on the current top level domains, such as .com and .edu, so it’s creating new frontiers. Starting in 2013, there will be thousands of new domains, such as .pizza, .app, .google, and, fingers crossed, .howstupidisthis.
There’s a considerable price tag attached to controlling one of those new domains. It costs $185,000 to apply for each one, and competition is fierce for a few of the possibilities:
[Google] wants .google, .youtube, .goog and .plus. It was the only applicant vying for .fly, .new and .eat. But it is going to have to fight Johnson & Johnson for .baby, Microsoft for .docs and .live, and Amazon for 17 top-level domains: .wow, .search, .shop, .drive, .free, .game, .mail, .map, .movie, .music, .play, .shop, .show, .spot, .store, .talk and .you. Amazon also went after .tunes, .got, .author, .smile, .song, .joy, .bot, .like and .call… The most sought-after extension is .app, with 13 applicants though not Apple, which popularized the mobile application.
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