Microsoft Enters Office Socializing With a $1.2 Billion Purchase – NYTimes.com

Microsoft Enters Office Socializing With a $1.2 Billion Purchase – NYTimes.com.

Nader Nazemi

David Sacks, chief executive of Yammer.

This could actually be the next big thing, if MSFT is able to promote it fast and furiously. 

Plenty of people goof off at the office by checking their Facebook accounts. NowMicrosoft is paying $1.2 billion for a company that has made Facebook-style social networking just another tool for getting work done. 
Yet at $1.2 billion, Microsoft is offering a hefty premium for a company that is still struggling to ramp up revenue. In late February, Yammer raised $85 million in a financing round led by Draper Fisher Jurvetson that gave it a market value of roughly $600 million. While Yammer has more than five million registered users, only about a fifth of them are paying users.

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