Dentsu of Japan to Buy Aegis of Britain for About $5 Billion – NYTimes.com

Dentsu of Japan to Buy Aegis of Britain for About $5 Billion – NYTimes.com.

Nader Nazemi-Dentsu-Aegis

Tadashi Ishii, left, chief of Dentsu, and Jerry Buhlmann, chief of Aegis.

This is a very good move by the Japanese firm. They need to expand their markets and tap into the vast international markets.

Dentsu, a Japanese advertising powerhouse that has struggled to expand internationally, made a big leap into Western markets on Thursday, saying it had agreed to buy Aegis, an agency company based in London.

The planned acquisition, valued at £3.167 billion ($4.92 billion), is one of the largest ever in the advertising business, rivaling the purchase of Young & Rubicam by theWPP 12 years ago and a deal for the parent company of Leo Burnett by Publicis Groupe in 2002.

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