Facebook’s day of reckoning: 2Q earnings report – Yahoo! News

Facebook’s day of reckoning: 2Q earnings report – Yahoo! News.

Nader Nazemi-Mark Zuckerberg-Facebook

Mark Zuckerberg-Facebook

Of course this overhyped stock will come crashing down. The whole business model is a huge failure. Users are fickle. They move to new pasture all the time. Take a look at myspace. Facebook is a failure of epic proportions. 
It’s showtime for Facebook. Call it the second act after its rocky initial public offering two months ago. On Thursday, the company will take the spotlight once again for its first earnings report as a public company.
Facebook’s fate hinges on its ability to convince businesses that the ads on its website and on its mobile application are effective. To do that, the world’s largest online social network needs to keep its nearly 1 billion users logging on as often — and for as long — as possible, interacting with each other as well as with brands.
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