It is a smart move albeit late to enter the social network arena. Looks like they are getting too big and need to diversify away their business into more fluid arenas. Of course, they will remain a powerhouse in the tech sector but not for long. They are facing stiff competition and just like IBM s MSFT years ago, the smaller players will catch up, will offer better products and will provide cheaper and better products that don’t rely on BRAND name which is a highway robbery in Apple’s case.
Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it, according to people briefed on the matter.
While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.
- NYTimes Latest Push (open.blogs.nytimes.com)
- The Coffin-Maker Benchmark – NYTimes.com (kennykellogg.com)
- paidContent turns 10: A brief history of digital media (paidcontent.org)
- Three Varied Tools for Blogging With a Hand-Held – NYTimes.com (drweb.typepad.com)
- Microsoft Enters Office Socializing With a $1.2 Billion Purchase – NYTimes.com (nadernazemi.com)