People seem to be overtly sensitive to everything these days. And of course Companies know well about this and they love controversy in order to create buzz around their products. That is how they sell. There is no such thing as bad publicity.
Nike was an official outfitter for the London Olympics this year, but we’re starting to question the brand’s team spirit. A controversialOlympics-inspired Nike t-shirt is on the market emblazoned with the phrase “Gold Digging.” Since the garment is only available for women, fashion bloggers and the Twittersphere are calling it sexist. Apparently only women–or female Olympians–are gold diggers.
- Nike’s Sexist “Gold Digging” Shirt Under Fire (coralvillecourier.typepad.com)
- Nike Olympic ‘Gold Digging’ Shirt Stirs Controversy (abcnews.go.com)
- Nike: ‘Gold Digging’ T-shirt sparks outrage as fans brand Olympic-themed design for women ‘sexist’ (dailymail.co.uk)
- What’s More Ambush Marketing than Nike’s Vault Shoes? (pamil-visions.net)
- Nike Calls Female Olympians ‘Gold Digging,’ Is Asshole (thegloss.com)