Microsoft new logo for first time in 25 YEARS: Branding hit or fail? | Mail Online

Microsoft new logo for first time in 25 YEARS: Branding hit or fail? | Mail Online.

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New age: The redesigned image is Microsoft’s first new logo in since 1987 as the company prepares to launch a series of new products

Good job Microsoft. Time to Heat up the competition with Google and Apple so the consumers and ordinary people can benefit as opposed to high prices and crappy product offered by Apple which is impracticle and useless. Hipsters can enjoy the iDevices. I, for one, welcome the new era of MSFT overlords.

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Through the years: This image shows the evolution of the company’s logo from 1975 to 1987 – the last logo before the new launch on Thursday

 

Firm hopes new minimalist logo will help it compete with ‘cool’ Apple

It is Microsoft’s first new logo since February 1987

Company changed logo as it prepares to launch a series of new products

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Classic: The previous Microsoft logo which has not been changed since 1987

Microsoft has unveiled in first new logo in a quarter of a century. The firm hopes the new, minimalist logo will help improve its image. It comes as the Redmond giant prepares to release a new software and its first hardware product, a tablet designed to take on the iPad. The makeover unveiled on Thursday marks the first time that Microsoft has revamped its logo since February 1987 – when the internet was only beginning its rise to popularity, and mobile phones were rare.

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Apple has changed its logo five times – but settled on a minimalist logo quickly

When Microsoft last revamped its look, The firm was putting the finishing touches on the second version of its Windows operating system.  Two of Microsoft’s biggest nemeses – Google Inc. co-founders Larry Page and Sergey Brin – were just 13 years old. And Apple Inc. co-founder Steve Jobs was just in the second year of an 11-year exile from the company that went on to invent the iPod, iPhone and iPad after he returned.

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Ready for business: Microsoft employee Mykal Carton picks up his laptop sporting the new company logo on Thursday

By revamping its logo, Microsoft is trying to signal that it has changed its thinking and its products to cater to people who are interacting with technology much differently than just a decade ago, let alone a quarter century. Now, more computing tasks are being done on touch-based devices such as smartphones and tablets instead of personal computers tethered to keyboards and mice.

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New beginning: Employees jump with excitement as the curtain drops at the new Microsoft Store in Boston on Thursday

 

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New look: The new Microsoft logo, left on the Microsoft store inside the Prudential Center mall in Boston, comes as the company toes to unify its branding ahead of a clutch of new product releases this year

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